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This summer, see which brands are using scannable technology and QR codes to provide Gen-Z with more unique digital and mobile experiences.

Podcasts are more than just a great platform for storytelling and original content—they’re becoming a mecca for advertisers who crave a captive audience.

With gaming on the rise among Gen Z, brands—and even schools—are finding new ways to appeal to gamers in their marketing and advertising strategies.

We, as consumers, have embraced newfangled gadgets, strange apps and odd partnerships, but brands are now taking things one step further, venturing outside of their verticals to explore new marketing territories.

Newsflash: TikTok is officially a thing. The popular video-sharing app is quickly picking up steam, and social media marketers should take note — or, even better, create a quirky music video to get the ball rolling.

From adding bagels to your grocery list to telling your kids a bedtime story, voice technology has come a long way.

From that fresh, new car smell to mesmerizing soap-cutting videos on Instagram, our bodies and minds are programmed to react to our senses.